Support brands that share your values
A quick and easy way to discover, and shop for brands that align with your unique beliefs.
25,000 Downloads
4.2 Stars Rating
Belief-Driven Buying
58% of consumers will buy or advocate for brands based on their beliefs and values. Edelman 2022
Brands That Matter
Our app tracks over 2,000+ globally recognised brands and we add new brands everyday!
Unique Values
Our list of values keeps expanding, follow Animal Rights, Sustainability, LGBTQ+, Human Rights and more.
What Truvalyou Will Do For You
We empower consumers to support or avoid brands based on their matched values. Simply sign up, follow values you believe in, and receive personalized ratings and recommendations for 2,000+ brands that match your beliefs.
Follow Values
Follow the values that you align with to receive personalised brand ratings and recommendations. The more values you follow the more accurate the rating.
Brand Ratings
Our personalised ratings indicate how aligned a company is with your matched beliefs. The higher the score the closer the match.
Take Action
Vote with your wallet and stop supporting the companies that go against your beliefs. Let’s make belief-driven buying the new normal.
Grow our Cause
Share our app with your friends, family, and colleagues. The more people that join us, the larger the impact we can make!
"Your values matter. Please join us and make belief-driven buying the new normal."
Matthew Chadderdon
Co-Founder & Head of Marketing
Co-Founder & Head of Marketing
"I couldn’t find a way to see if the products I bought and the services I subscribed to aligned with my values. I started Truvalyou to build a community around making this happen."
Jess Young
Co-Founder & CEO/CTO
Co-Founder & CEO/CTO
